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Worldwide Augmented Reality Hardware Market Shares, 2017: Lenovo Suddenly Finds Itself Atop the Worldwide AR Market

Worldwide Augmented Reality Hardware Market Shares, 2017: Lenovo Suddenly Finds Itself Atop the Worldwide AR Market

This IDC study examines the market share of the major vendors in the worldwide augmented reality (AR) hardware market in 2017."The worldwide augmented reality market moved in fits and starts in 2017," said Ramon T. Llamas, research director with IDC's Mobile Devices and AR/VR team. "Consumer interest in Lenovo's Jedi Challenges AR device propelled the market forward, but it remains to be seen whether it can be duplicated or sustained. Meanwhile, the appetite for standalone and tethered solutions seems tempered, with most vendors having fulfilled initial interest and seeking new sources of demand. This also calls into question how the market will grow from here, with refreshed devices, new applications, and content, and which vendors will be able to grab market share and move the market forward."


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Lenovo
EPSON
ODG
Market Context
Growth Accelerators
Maturing Graphics and Screen Technologies
Consumer and Commercial Interest
Growth Inhibitors
High Cost of Hardware
Immature Software and Services Offerings
Unknown Issues Around the Physical Impact of AR/VR on Users
Significant Market Developments
Methodology
Market Definition
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