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Worldwide Application-to-Person Messaging 2015–2019 Forecast: The Power of Cloud API Messaging Platforms

This IDC study analyzes the global demand for cloud A2P messaging platforms. The A2P messaging market is large at $23.4 billion in 2014, and it is growing at a compound annual growth rate of 8% through 2019. Catalyzing the growth are cloud API messaging platforms. Using the principles of cloud economics and API-driven development, cloud API messaging platform revenue will surge from $106 million in 2014 to $8.6 billion in 2019, representing a share growth from less than 1% in 2014 to 25% in 2019.

According to Mark Winther, group vice president, Telecom, at IDC, "Cloud API messaging platforms are catalyzing growth because they are free to users for test and development and they make it possible to build applications in hours and charge wholesale-like per-message fees."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Situation Overview
Enterprise Messaging for Marketing
Enterprise Messaging for Customer Service
Two-Factor Authentication and One-Time Passwords
Enterprise Messaging for Internal Employee-Facing Communications
Enterprise SMS Compared with Native Mobile Apps
How Enterprise Messaging Services Work
Enterprise Messaging Vendors: Managed Messaging Versus Cloud API Platform
Managed Messaging Services
Cloud API Messaging Platforms
Future Outlook
Forecast and Assumptions
Worldwide A2P Messaging Market
Global A2P Market
Cloud API Messaging Market
Vendor Profiles
CLX Networks
MBlox
Nexmo
OpenMarket
SAP Mobile Services
Syniverse
Twilio
Market Context
Essential Guidance
Learn More
Related Research
Synopsis
Table: Worldwide Application-to-Person SMS Revenue, 2014–2019 ($M)
Table: Worldwide Application-to-Person SMS Revenue Excluding National-Only Revenue, 2014–2019 ($M)
Table: Worldwide Cloud API Platform Application-to-Person SMS Revenue, 2014–2019 ($M)
Table: Top 3 Assumptions for the Worldwide Application-to-Person Messaging Market, 2015–2019
Table: Key Forecast Assumptions for the Worldwide Application-to-Person Messaging Market, 2015–2019
Figure: Worldwide Application-to-Person and Person-to-Person SMS Revenue Share, 2014 and 2019
Figure: Worldwide and National-Only Application-to-Person SMS Revenue Share, 2014 and 2019
Figure: Worldwide Cloud API Platform and Traditional Application-to-Person SMS Revenue Share, 2014 and 2019

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