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Workplace Application Messaging: The Market Battle for Personal Productivity

Workplace Application Messaging: The Market Battle for Personal Productivity

This IDC study looks at the vendor landscape of workplace application messaging, a segment of collaborative applications that is being driven by the intersection of conferencing (messaging) and team collaboration. This study profiles Avaamo, Atlassian HipChat, Cisco Spark, Cotap, Lua, RingCentral Glip, Slack, Symphony, and TigerText and describes how they are approaching this emerging space.
Personal productivity requirements are becoming increasingly disconnected from the collaboration tools being provided by many organizations, says Vanessa Thompson, research vice president for IDC's Collaboration and Communities program. Seamlessly connecting users both inside and outside the business will not only become a compelling competitive advantage but also deliver sanity to the increasingly unreasonable expectations of users.


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