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Western European Retailers' Business Focus in 2015

Western European Retailers' Business Focus in 2015

This IDC Retail Insights study assesses business initiatives for 2015 onward in the Western European retail industry. It discusses the key findings of the IDC European Vertical Market Survey, carried out in Western Europe among 200 retail companies with more than 10 employees.

"Retail is a low-margin industry. Nowadays, margins are under more pressure than ever because of competition from very different angles, market transparency, as well as consumers becoming increasingly demanding and less loyal. To respond to this situation and survive the industry shakeout, Western European merchants are being forced to improve their economic performance. In this respect, retail companies will devote most of their efforts to setting up and putting in place initiatives aimed at improving as much as possible their sales and revenues as well as reducing their costs, especially the operational ones, at the same time keeping an eye on security-related business issues," said Luca Bonacina, senior research analyst , IDC Retail Insights.

Please Note: Extended description available upon request.

IDC Retail Insights Opinion
In This Study
Situation Overview
The Approach
Future Outlook
Explore and Exploit to Cash In
A Multispeed Europe Moving Mainstream
Essential Guidance
Actions to Consider for Retailers
Learn More
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Figure: Western European Retailers' Business Initiatives, 2015
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