Western Europe Printer Market Shares, 2015
This IDC study examines the Western European printer market, split by technology for color page, inkjet, monochrome page, dot matrix, line, high-end color, and highlight color. 2015 vendor shares are provided for units shipped, with values for each of the 16 countries, along with a review of vendor activities. "To succeed in the printer industry, vendors need software/solutions and channel support, and they have to be flexible on pricing and incentives, not just the hardware," said Julio Vial, research manager, IDC IPDS Group.
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