Western Europe Mobile Services Forecast, 2017-2021
This IDC Market Forecast provides a five-year forecast for mobile services spending in Western Europe from 2017 to 2021 and the 16 country markets that make it up (addressed in an attached pivot table). We examine the main drivers and inhibitors behind market developments and provide advice for participants in this challenging market. "In times when data usage is the most important growth factor in Western Europe mobile market, telcos should focus on seizing the data opportunity from video content and quality of experience (QoE) to data analytics," said Laura Petrone, senior research analyst, IDC Consumer Mobile. "At the same time, optimizing operations through higher efficiency and cost reduction is becoming an imperative to counter new sources of revenue pressure, such as the new roaming regulation."