Western Europe MFP Forecast, 2018–2022
As the MFP market contracts there is increasing pressure on all OEMs to create some unique selling points (USPs) or simply risk becoming a me2 brand, where price simply becomes the main differentiator. All vendors are targeting the same markets, with similar products and similar strategies, but not everyone will succeed. Those differentiating and offering something new to make the channel partners sit up are better placed to challenge for sales, said Phil Sargeant, program director, IDC Imaging Hardware and Document Solutions.
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