Western Europe Internet-of-Things Forecast Update, 2016-2020
The Internet of Things is one of a handful of technology areas that are set to drive growth and innovation in IT the coming decade, and it both enables and is fueled by digital transformation, said Anders Elbak, research manager, IDC's European Internet of Things Practice. "Companies will spend large amounts on IoT solutions, and the market potential is significant for vendors that have the right capabilities and that understand how to position themselves in the emerging ecosystems. IoT adoption and use cases strongly vary across industry sectors, with flourishing opportunities both on the business and consumer sides," said Andrea Siviero, IDC European practice leader. "All industries are now familiar with the IoT concept, and there has been an explosion of industry-specific pilots in the past months — the next steps now for adopters is understanding how to make IoT have a deeper impact on their business activities and extrapolating bang for the buck from their IoT investments."