Western Europe CRM Applications Vendor Shares, 2016
This IDC study examines the CRM applications market for 2014-2016 as well as the revenue and market shares of the leading vendors for 2016. It includes tables and charts mapping the market shares of Western European vendors for marketing, sales, customer service, and call centers. "CRM applications revenues continue to grow strongly in Europe, driven by cloud solutions adoption and a stronger enterprise focus on customer centricity and customer experience," said Gerry Brown, research director, IDC European Software Group. "Although the platform vendors SAP, Salesforce, and Oracle dominate, there still remains substantial opportunity for other more specialist vendors to capitalize on the continued European market growth. The key to competition will be the timely adoption of new innovative technologies into products, strong alliances and channel partnerships, differentiated branding and value propositions, and the agility to adjust to fast-changing customer requirements. The market leaders and rising stars will continue to demonstrate these characteristics in abundance.
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