Western Europe CRM Applications Market Shares, 2015
This IDC study examines the CRM applications market for 2013-2015. The revenue and market shares of the leading vendors are provided for 2015. This study includes tables and charts mapping the market shares of Western European vendors for marketing, sales, customer service, and call centers."The CRM market continues to power on, fueled by product innovations that deliver more engaging, insightful, and personalized user experiences. Applications in the maturing CRM marketplace are now more accessible, flexible, and affordable, opening up midmarket spend. In addition, many large enterprises with an appetite for digital transformation are investing in CRM extensions and upgrades to enable the delivery of superior customer experiences," said Gerry Brown, research director, IDC European Software. "Although the platform vendors SAP, Salesforce, and Oracle dominate, there still remains substantial opportunity for other more specialist vendors to capitalize on the continued market growth in the Western European CRM applications market."