Western Europe Business Inkjet 2015–2019 Forecast and Analysis
This IDC study quantifies the Western European business inkjet market in detail and analyzes issues, trends, and product advances. It contains IDC's market review and forecast for 2015-2019. A 2014 review is also provided with market shares for units. 2014 data is recorded as actual, whereas 2015-2019 data is forecast. All actual 2014 data and 2015-2019 forecast data are provided in pivot tables in the appendixes.
"Recent market results and end-user research show that demand for business inkjet products is increasing. Vendors are expanding their portfolios and beginning to broaden their target markets," said Phil Sargeant, program director, IDC Imaging, Printing, and Document Solutions. "Historically, business inkjets have been purchased by smaller businesses, and now IDC is seeing more installations being completed in the enterprise and public sector markets. However, the main target will be the SMB market where there are millions of businesses across Europe and the number of employees with access to print is around tens of millions. Therefore, laser vendors will face strong competition from a technology that may have once been consumer-oriented but is certainly here to stay in the business community."Please Note: Extended description available upon request.