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Western Europe Business Analytics Software Forecast, 2016–2020

Western Europe Business Analytics Software Forecast, 2016–2020

In 2015, the Western European business analytics software market grew 9.7% to reach $11.3 billion, and we expect it to continue growing at a CAGR of 5.8% to the end of 2020, said Philip Carnelley, research director, Enterprise Software, IDC Europe. "Demand for software that helps businesses compete and improve through new insight from data continues to increase. New techniques such as artificial intelligence (AI) and predictive analytics are being deployed as part of a wider digital transformation agenda that largely relies on more and better data and analysis tools being made available both internally and externally. Organizations are investing to build resources to deal with ever-increasing amounts of data and make that data usable and useful as widely as possible across the business."

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Digital Transformation
Rising Data Volume, Variety, and Velocity (Especially Cloud-Based)
Democratization of Business Analytics
Macroeconomic Factors
Open Source Technologies
Significant Market Developments
Changes from Prior Forecast
Market Definition
Brexit Consequences
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