Western Europe Business Analytics Software Forecast, 2016–2020
In 2015, the Western European business analytics software market grew 9.7% to reach $11.3 billion, and we expect it to continue growing at a CAGR of 5.8% to the end of 2020, said Philip Carnelley, research director, Enterprise Software, IDC Europe. "Demand for software that helps businesses compete and improve through new insight from data continues to increase. New techniques such as artificial intelligence (AI) and predictive analytics are being deployed as part of a wider digital transformation agenda that largely relies on more and better data and analysis tools being made available both internally and externally. Organizations are investing to build resources to deal with ever-increasing amounts of data and make that data usable and useful as widely as possible across the business."