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Western Europe Business Analytics Software Market Shares, 2015

Western Europe Business Analytics Software Market Shares, 2015

The Western European business analytics software market showed healthy growth in 2015, said Philip Carnelley, research director, IDC Europe Enterprise Software. "European organizations are increasingly relying on analytics to drive their strategy and support their new digital transformation initiatives. However, the major vendors need to ensure that their offerings are relevant to the new needs of their customers or else they will continue losing market share to newer or more agile competitors."


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