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U.S. Web Site, Online Presence, and eCommerce Update, 2016

U.S. Web Site, Online Presence, and eCommerce Update, 2016

This IDC Insight examines the current use of and acquisition plans for Web sites with dedicated URLs and other online promotional resources by U.S. small and midsize businesses (SMBs). Detail is provided for five small business categories (firms with <100 employees) as well as for midsize businesses (firms with 100–999 employees). In addition, detail is provided for SMBs by 16 industry categories.The importance of online promotion and selling as an IT spending priority is examined first, followed by a comparison of Web site use by SMBs by size categories and industry. The use of both traditional and mobile-optimized Web sites is examined as well as the steps that precede acquiring a formal Web site such as acquiring a URL or using a free Web site or "Facebook for Business" page. Use of ecommerce is then examined along with use of different online promotional resources like search engine optimization, keyword purchasing, and pay for click-through. Use of online tools to track online visitors is also examined. Future plans for future deployment of different online resources are then discussed.


IDC Opinion
In This Insight
Situation Overview
Online Promotion and Selling as an SMB IT Spending Priority
Different Stages in SMB Web Site Adoption
SMB Use of eCommerce by Company Size and Industry
SMB Use of Search Engine Optimization and Traffic-Building Resources
SMB Use of Tools to Track Online Visitors/Visitor Behavior
Future Outlook
SMB Plans to Add Web Sites with URLs for the First Time
SMB Plans to Add eCommerce for the First Time
SMB Plans to Add Search Engine Optimization and Traffic-Building Resources
SMB Plans to Add Tools to Track Online Visitors/Visitor Behavior
Essential Guidance for Providers of Web Site Development and Online Promotional Tools for SMBs
Appeal to First-Time Users
Take Current Home-Page Users to the Next Level

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