U.S. Web Site, Online Presence, and eCommerce Update, 2016
This IDC Insight examines the current use of and acquisition plans for Web sites with dedicated URLs and other online promotional resources by U.S. small and midsize businesses (SMBs). Detail is provided for five small business categories (firms with <100 employees) as well as for midsize businesses (firms with 100–999 employees). In addition, detail is provided for SMBs by 16 industry categories.The importance of online promotion and selling as an IT spending priority is examined first, followed by a comparison of Web site use by SMBs by size categories and industry. The use of both traditional and mobile-optimized Web sites is examined as well as the steps that precede acquiring a formal Web site such as acquiring a URL or using a free Web site or "Facebook for Business" page. Use of ecommerce is then examined along with use of different online promotional resources like search engine optimization, keyword purchasing, and pay for click-through. Use of online tools to track online visitors is also examined. Future plans for future deployment of different online resources are then discussed.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook