U.S. Wearables Market Shares, 1H17: Fitbit Maintains Volume Market Leadership While Apple Controls Value
This IDC study examines the market shares of the major vendors in the U.S. wearables market in 1H17."Fitbit still leads the overall wearables market from a shipment volume perspective, but its spot as the overall leader is under tremendous pressure," says Ramon T. Llamas, research manager with IDC's Wearables team. "In the same period a year ago, Fitbit amassed more than half the wearables market to itself. Now, Apple has pulled nearly even. It's a testament to the slowdown in the fitness tracker market and the increasing popularity of the smartwatch market. The other contenders, Fossil, Garmin, and Samsung, have all also upped their smart wearables presence to take market share away from Fitbit.""From a value perspective, Apple has supplanted Fitbit as the overall leader and is on its way to taking more share," adds Llamas. "With nearly half the market's value all to itself, Apple sits comfortably with marketing-beating ASPs and overall leadership in the smartwatch space. But now that Fitbit has joined the smartwatch space and other vendors realize strong growth, Apple's position as market value leader will be constantly attacked."
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