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U.S. Wearables Ownership, Usage, and Desired Brands Survey

U.S. Wearables Ownership, Usage, and Desired Brands Survey

This IDC study examines wearable devices (commonly referred to as wearables), including ownership, usage, and desired brands of wearable devices, in the United States. Data was collected from December 14 to December 30, 2014, with a total of 1,122 participants.

"The wearables market is in its initial stages in the United States, but the results of this survey show positive steps," says Ramon T. Llamas, research manager for IDC's Wearables team. "Ownership is spread out across multiple vendors, usage is high for most categories, and consumers are open to purchasing wearable devices from multiple vendors too. What remain to be seen are how the addition of more vendors with new devices could change the competitive landscape and how well they will be received by consumers."

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Situation Overview
Wearables Ownership
Wearables Usage
Brand Preference
Future Outlook
Essential Guidance
Push the Industrial Design Envelope Continuously
Court Developers Aggressively
Wearables Bring a New Market for Partnerships
Learn More
Related Research
Synopsis
Table: Wearable Device Ownership
Table: Health and Fitness Device Ownership by Brand
Table: Smartwatch Ownership by Brand
Table: Smart Glasses/Eyewear Ownership by Brand
Table: Smart Shirt Ownership by Brand
Table: Modular Wearable Device Ownership by Brand
Table: Health and Fitness Band Usage
Table: Smartwatch Usage
Table: Smart Glasses/Eyewear Usage
Table: Smart Shirt Usage
Table: Modular Wearable Device Usage
Table: Health and Fitness Tracker Brand Preference
Table: Smartwatch Brand Preference
Table: Smart Glasses/Eyewear Brand Preference
Figure: Wearable Device Ownership
Figure: Health and Fitness Device Ownership by Brand
Figure: Smartwatch Ownership by Brand
Figure: Smart Glasses/Eyewear Ownership by Brand
Figure: Smart Shirt Ownership by Brand
Figure: Modular Wearable Device Ownership by Brand
Figure: Health and Fitness Band Usage
Figure: Smartwatch Usage
Figure: Smart Glasses/Eyewear Usage
Figure: Smart Shirt Usage
Figure: Modular Wearable Device Usage
Figure: Health and Fitness Tracker Brand Preference
Figure: Smartwatch Brand Preference
Figure: Smart Glasses/Eyewear Brand Preference

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