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WLAN Location-Based Services: Delivering a More Connected Customer Experience

WLAN Location-Based Services: Delivering a More Connected Customer Experience

This IDC study analyzes the emergence of WLAN-enabled location-based services. Specifically, it addresses the opportunities and risks for enterprise IT in public-facing verticals and industries in implementing the potential use cases of this technology. While evaluating the merits and challenges of WLAN-based LBS, this study shares essential guidance for enterprises to best reap the benefits of this rapidly emerging WLAN application."In a world that is increasingly connected to mobile devices, WLAN-enabled location-based services can empower many organizations to better engage with their customers. At the same time, this technology is part of a greater recognition that the network can create new business opportunities and empower innovation." — Nolan Greene, research analyst, Network Infrastructure, IDC

IDC Opinion
In This Study
Situation Overview
Current and Future Use Cases
Large Public Venues
Higher Education
Solution Ecosystem
Challenges and Opportunities
Future Outlook
Continued Evolution of the Market
Essential Guidance
For End Users
For Vendors
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