U.S. Virtual Pay TV Subscriber Forecast, 2018–2022
This IDC study presents a forecast of virtual pay TV subscribers in the United States through 2022 and an analysis of key developments and market drivers and inhibitors."IDC estimates that subscribers to virtual pay TV services in the United States totaled over 4.3 million at the end of 2017," says Greg Ireland, research director, Consumer Digital Transformation and Multiscreen Video at IDC. "The strong growth of AT&T's DIRECTV NOW coupled with the entrance of established online video brands YouTube and Hulu are important steps forward for the market as industry participants and consumers anticipate next moves by large internet companies poised to create more disruption. This sets up an ongoing battle between incumbent pay TV providers and new entrants to capture share and define the next generation of consumer video experiences."
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