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Vendor Sourcing and Management: Worldwide Marketing Cloud Platforms' Technical Requirements RFP and Template

Vendor Sourcing and Management: Worldwide Marketing Cloud Platforms' Technical Requirements RFP and Template

This IDC study is designed for VSM executives and practitioners responsible for sourcing and negotiating contracts for cloud-based marketing technology. Assembling and issuing an RFP can be a daunting task and can potentially slow down or derail a digital transformation project. Utilizing disparate and outdated templates collected from various sources over many years often exacerbates the problem, creating confusing and complicated documents that are difficult to navigate. IDC is publishing a series of RFP-related studies containing contemporary RFP templates that are easy to use as part of a coordinated sourcing and negotiating strategy.This study focuses on vendor sourcing and management, worksource transformation, and outsourcing services."Many enterprises are deliberately or inadvertently avoiding the RFP process, primarily because of the length of time the traditional process consumes. There is no need to throw out the baby with the bathwater; RFPs and competitive environments can be created in a streamlined and expeditious manner, satisfying even the most aggressive of digital transformation timelines," says Aaron Polikaitis, vice president of IDC's IT Executive Program (IEP).

Please Note: Extended description available upon request.


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