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Telstra: Thriving in the Land of the Digitalised Carrier

Telstra: Thriving in the Land of the Digitalised Carrier

Telstra has evolved its DX journey to fundamentally overhaul its operating model. Recognising the opportunities associated with broadening Telstra's value proposition to both domestic Australian as well as regional and global customers, Telstra has mapped out a four-year journey to deliver enhanced network capabilities, growth in its cloud service capability, and a total transformation in both its operational and customer-facing endeavours. Telstra's focus on streamlining its product portfolio globally signals a team prepared to confront the future head on.With an investment of A$2–3 billion over the next five years, Telstra's four-pronged transformation journey is accompanied by streamlining of the product organisation, digitalisation of the organisation, and cost savings arising from the retirement of legacy products and improvements in the customer engagement process. This IDC Insight provides IDC's view of critical factors that the transformation of Telstra will face in its journey from telco to "tech co."

Please Note: Extended description available upon request.


IDC Opinion
In this insight
Market Challenges Both Domestically and Internationally
Telstra Responds to the Changing Market
Situation Overview
Driving Telstra's Transformation
Network 2020
Digitisation
Customer Experience
Future Outlook

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