Telefónica's End-to-End Digitization: From IT to Digital Transformation
This IDC Perspective outlines how Telefónica has embraced digital transformation to focus on business (not technical KPIs), process automation aimed at enhancing customer relationships, and ensuring project governance/culture enables this to take place and does not act as barrier to this process."Telefónica's approach to transforming its business is to be admired. By focusing on business KPIs and governance, it kept in view the need for outcomes that benefit the company and customer as well as the practicalities of running programs of this complexity. Enabling a degree of flexibility is also pragmatic and likely to ensure local buy-in," said Mike Cansfield, associate vice president, IDC's Telecommunications Insights: European Technology Priorities and Strategies.
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