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Telcos Are Reprioritizing Their Focus on SMBs

Telcos Are Reprioritizing Their Focus on SMBs

This IDC Insight takes a look at the providing cloud, connectivity, hosted, and managed services (voice, mobility, unified communications, and IP PBX) to the largely untapped SMB market in the Middle East. It begins with a brief overview of the current business opportunities in the region and looks at the key drivers of and challenges to providing services to SMBs. The report concludes by focusing on the way operators can position themselves to cater effectively to this market segment and suggesting best strategies to maximize the SMB opportunity.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
SMBs Growing in Importance
SMBs Struggle to Acquire ICT Resources
Growing Organizational Base Driven by SMBs
Services Targeting SMBs
Cloud Services
Enterprise Mobility
Datacenter Delivered Services
Managed Connectivity
Unified Communications and Collaboration (UC&C)
All-in-One-ICT Solution
Future Outlook
Summary of Service Areas for the SMB Market
Essential Guidance
Creating a Dedicated Business Unit (BU)
Building the Right Partnerships
Leveraging Case Studies
Investing in Creating Awareness
Becoming the Provider of Choice
Table: Service Area Impact for Telcos

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