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Survey Analysis Shows Notable Transition to Digital in the Signage Market Within Two Years

Survey Analysis Shows Notable Transition to Digital in the Signage Market Within Two Years

This IDC study analyzes survey responses on digital signage. The following questions were addressed:

  • The percentage of companies with digital signs
  • If not a current user, the level of interest in acquiring digital signs
  • If a current user, the level of satisfaction with the current digital signs
  • Current and future mix of digital signs at the company
  • Feature importance ratings (users and nonusers)
  • Channel preferences to acquire digital signs (users and nonusers)

"This survey study indicates that the signage market is readying for a transformative change. Current digital sign implementations are demonstrating a significant value proposition by enabling content that is changeable and interactive for its target audience. This new level of communication is an effective broadcast medium that will grow in usage over the coming years," said Keith Kmetz, vice president of IDC's Imaging, Printing and Document Solutions research.


IDC Opinion
In This Study
Methodology
Situation Overview
The Percentage of Companies with Digital Signs
Nonuser Interest in Digital Signage
Current Users' Level of Satisfaction with Their Digital Signs
Current and Expected Mix of Digital Signs
Digital Signage Feature Importance Ratings
Digital Signage Channel Preferences
Future Outlook
Essential Guidance
For Buyers
For Current and Future Digital Signage Providers
Learn More
Related Research
Synopsis
Table: Companies with Digital Signage by Company Size, Industry, and Usage (% of Respondents)
Table: Level of Interest in Having Digital Signage from Current Nonusers by Company Size, Industry, and Usage (% of Respondents)
Table: Level of Digital Signage Satisfaction from Current Users by Company Size, Industry, and Usage (% of Respondents)
Table: Current and Expected Mix of Digital Signage by Company Size, Industry, and Usage (Mean %)
Table: Current Digital Signage Penetration by Company Size, Industry, and Usage (% of Respondents)
Table: Expected Digital Signage Penetration by Company Size, Industry, and Usage (% of Respondents)
Table: Digital Signage Feature Importance Ratings by Company Size, Industry, and Usage (Mean Rating)
Table: Respondents Saying Feature Is Important by Company Size, Industry, and Usage (% of Respondents)
Table: Respondents Saying Feature Is Not Important by Company Size, Industry, and Usage (% of Respondents)
Table: Importance of Digital Signage Display Quality by Company Size, Industry, and Usage (% of Respondents)
Table: Importance of Digital Signage Display Size by Company Size, Industry, and Usage (% of Respondents)
Table: Importance of Digital Signage Energy Use by Company Size, Industry, and Usage (% of Respondents)
Table: Importance of Digital Signage Display Cost by Company Size, Industry, and Usage (% of Respondents)
Table: Importance of Digital Signage Ease of Use by Company Size, Industry, and Usage (% of Respondents)
Table: Importance of Digital Signage Provider's Level of Industry Expertise by Company Size, Industry, and Usage (% of Respondents)
Table: Importance of Digital Signage Supplier Level of Maintenance/Support by Company Size, Industry, and Usage (% of Respondents)
Table: Digital Signage Channel Preferences by Company Size, Industry, and Usage (% of Respondents)
Figure: Companies with Digital Signage by Company Size and Industry
Figure: Level of Interest in Having Digital Signage from Current Nonusers by Company Size and Industry
Figure: Level of Digital Signage Satisfaction from Current Users by Company Size and Industry
Figure: Current and Future Digital Signage Penetration by Company Size and Industry
Figure: Digital Signage Feature Importance Ratings by Company Size and Industry
Figure: Digital Signage Channel Preferences by Company Size and Industry

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