Market Research Logo

IT Strategy and Innovation: Drive Innovation with Design Thinking

IT Strategy and Innovation: Drive Innovation with Design Thinking

This IDC study is an introduction to design thinking. It is intended for CIOs looking for tools to help improve chances for success with the complex and ambiguous IT initiatives that arise from digital transformation. Design thinking is a human- or customer-centric approach to framing product and service development initiatives that helps ensure creation of desirable products and services that will be used and deliver business value. It is intended as a practical guide to key concepts and practices drawn from design thinking and includes an example framework for applying design thinking to an IT initiative to increase the probability of success and business impact. The study answers the following questions:

  • What is design thinking, and why should CIOs add it to their "toolkits"?
  • For what types of initiatives is design thinking an appropriate approach?
  • How can CIOs get started in using design thinking?

"Design thinking helps CIOs frame, or reframe, problems and their solutions from the customers' perspective in the context of customers' work and personal lives and activities and what meaning customers ascribe to those activities, wants, and needs. It helps get at why a customer might want or need a product or service, not just what the attributes of the products and services should be," says Marc Strohlein, adjunct research advisor with IDC's Research Network.

Please Note: Extended description available upon request.


IDC Opinion
In This Study
IT Executive Program Research Agenda
Situation Overview
Defining Design Thinking
Problem First
Idea First
People First
Why and When to Use Design Thinking
Approaches to Design Thinking
Stage 1: Observation and Empathy
Stage 1 Example
Stage 2: Defining the Challenge
Stage 2 Example
Stage 3: Ideation — From Broad to Narrow
Stage 3 Example
Stage 4: Prototyping
Stage 4 Example
Stage 5: Testing
Stage 5 Example
Getting Started with Design Thinking
Future Outlook
Essential Guidance
Immediately
Next 12 Months
One to Two Years
Learn More
Related Research
Synopsis
Figure: IT Executive Program Research Agenda Themes

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report