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Strategic Research on Business Planning and Investment Deployments of Baidu, Alibaba, and Tencent

This study, published as an IDC Insight report, analyzes BAT's strategic planning based on their operations and investments, and forecasts development trends of China's Internet. This report enables traditional IT vendors, innovative Internet companies, investment firms, and traditional industry enterprises to gain a deeper insight into the development status and strategic plans of China's leading Internet companies and have a better understanding of how to interact, compete, and cooperate with BAT in the China Internet market. China's Internet development is already at the forefront of the world Internet and has attracted international attention. In spite of active entrepreneurial activities and the mushrooming of new Internet startups, with some growing so fast as to almost threaten the status of BAT such as Xiaomi Inc., BAT remains a major barometer of China's Internet as they expand their reach into new business areas and traditional industries.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
China's Internet Industry Gains Growing Attention from the China Government and the World
China's Internet Penetration Increases Further
Generational Shift and Changing Expectations of Consumers Fuel Trendy Brands and Products
Competition Transitions from among Individual Enterprises to among Business Ecosystems
Tencent
Company Profile
Business History
Tencent's Organizational Structure
Financial Analysis
Business System
Investment Strategy
Ecosystem Building
Conclusion and Analysis
Alibaba
Company Profile
Evolution
Organization structure
Financial Analysis
Business System
Investment Strategy
Ecosystem Building
Summary and Analysis
Baidu
Company Overview
History
Organization Structure
Financial Analysis
Business System
Investment Strategy
Ecosystem Building
Summary Analysis
Future Outlook
Table: Tencent's Main Game Products and Operation, 2014
Table: Tencent's Investments in 2014, 2015
Table: Interpretation of Tencent's major Investments in 2014, 2015
Table: Alibaba's Investments in 2014, 2015
Table: Interpretation of Alibaba's Major Investments in 2014, 2015
Table: Baidu's Investments in 2014, 2015
Figure: Historical Overview of Tencent
Figure: Tencent's Corporate Structure, 2015
Figure: Tencent's Quarterly Revenue and Growth 1Q10–4Q14
Figure: Tencent's Revenue Composition, 2015
Figure: Tencent's Gaming Revenue and Growth Rate, 1Q10–4Q14
Figure: Tencent's Active QQ Accounts and Peak Concurrent Accounts, 1Q10–3Q14
Figure: Tencent's Monthly Active Weixin and WeChat Accounts and Growth, 1Q13–4Q14
Figure: Tencent's Monthly Qzone Accounts and Growth, 1Q10–4Q14
Figure: Tencent's Qzone Value-Added Service Subscribers and Growth, 1Q10–4Q14
Figure: Tencent's Self-Owned Operations System
Figure: Tencent's Business Ecosystem
Figure: Alibaba Group's Historical Development
Figure: Alibaba Group's Organizational Structure
Figure: Alibaba Group's Quarterly Revenue and Growth, 1Q12–4Q14
Figure: Alibaba's Annual Active Buyers and Growth, 2Q12–4Q14
Figure: Alibaba Group's Revenue Structure, 2Q12–4Q14
Figure: Turnovers of Taobao and Tmall, 2Q12–4Q14
Figure: Alibaba's Mobile Revenue and Growth, 2Q12–4Q14
Figure: Alibaba's Turnovers from PC and Mobile, 1Q12–4Q14
Figure: Alibaba's Monthly Active Mobile Buyers and Growth, 4Q13–4Q14
Figure: Alibaba's Mobile and PC Conversion Rates, 2Q12–3Q14
Figure: Alibaba Group's Self-Owned Operations System
Figure: Schematic Diagram of Alibaba Group's Self-Owned Operations System
Figure: Alibaba's Online Retail Ecosystem
Figure: Schematic Diagram of Alibaba's Business Ecosystem
Figure: Baidu's Historical Development
Figure: Baidu's Organizational Structure
Figure: Baidu's Quarterly Revenue and Growth, 1Q10–4Q14
Figure: Baidu's Quarterly Online Marketing Revenue and Growth, 1Q10–4Q14
Figure: Baidu's Online Marketing Customers and Growth, 1Q10–4Q14
Figure: Baidu's Self-Owned Operations System
Figure: Baidu's Business Ecosystem

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