This study, published as an IDC Insight report, analyzes BAT's strategic planning based on their operations and investments, and forecasts development trends of China's Internet. This report enables traditional IT vendors, innovative Internet companies, investment firms, and traditional industry enterprises to gain a deeper insight into the development status and strategic plans of China's leading Internet companies and have a better understanding of how to interact, compete, and cooperate with BAT in the China Internet market. China's Internet development is already at the forefront of the world Internet and has attracted international attention. In spite of active entrepreneurial activities and the mushrooming of new Internet startups, with some growing so fast as to almost threaten the status of BAT such as Xiaomi Inc., BAT remains a major barometer of China's Internet as they expand their reach into new business areas and traditional industries.
Please Note: Extended description available upon request.