U.S. Smartwatch Market Shares, 2016: Apple Still Leads, While Samsung and Garmin Start to Catch Up
This IDC study examines the market shares of the major vendors in the U.S. smartwatch market in 2016."Apple finished 2016 in the same way that it finished 2015: as the undisputed leader in the U.S. smartwatch market," points out Ramon T. Llamas, research manager with IDC's Wearables team. "For a first-generation device, Apple found much warmer reception compared with its counterparts, yet overall volumes still trail far behind its other product categories. Yet with price reductions, refreshed band selections, and rising buzz leading to the September launch coupled with a loyal user base, Apple maintained its position in the market." "Following Apple was a long list of vendors, which, on the whole, posted a year-over-year increase, eating away at Apple's market share," adds Llamas. "The U.S. smartwatch market continues to attract newcomers, and while tech companies have mixed results with Samsung and LG Electronics rising and Motorola and Pebble decreasing, participation from traditional watch companies and fashion companies has helped drive interest and volume. In addition, companies relying on their own application ecosystems gained traction. This gave greater selection, more experiences, and better prices to the broader market."