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Small Cells, Big Opportunities

Small Cells, Big OpportunitiesThis IDC Insight discusses how small cells play a part in the mobile networks of the future. The demand for mobile data is forecast to continue to increase, meaning how to manage the increasing demand for capacity, coverage, and customer experience will become a key question for a mobile network operator (MNO) to answer.

Please Note: Extended description available upon request.

IDC Opinion
In This Insight
Situation Overview
Usage Patterns Have Evolved, the Network Needs to Catch Up
Small Cells Fit Right In
Coverage Problems
Case Study — Marina Bay Sands
Capacity Problems
Case Study — China Expo
Customer Experience/Proximity and Location-Based Services
What Are the Alternatives to Solve These Problems?
In New Zealand
Managing Challenges in the New Zealand Environment
Future Outlook
A Cautionary Mobile Data Growth Tale
Could It Happen Again?
Key Factors
Fixed Wireless Broadband Consumption
5G Will Impact the Cellular Landscape
Essential Guidance
Advice for Mobile Network Operators
Advice for Vendors
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