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No Signs of Fatigue in Europe: Integration, App Functionality Creation, Machine Learning, and Privacy to Lead Salesforce's Ambitions for 2018

No Signs of Fatigue in Europe: Integration, App Functionality Creation, Machine Learning, and Privacy to Lead Salesforce's Ambitions for 2018

This IDC Market Note summarizes key takeaways from Salesforce's recent EMEA Analyst Summit held in London in June 2018. It discusses our views on Salesforce's placement and market strategy in Europe, including key themes on Salesforce's agenda such as digital transformation, integration, machine learning, application platforms and app development, and privacy and compliance.


Executive Snapshot
In This Market Note
IDC's Point of View
Lightning
Einstein
Integration … and the Larger Platform
The Larger Platform
Trust and Privacy
Evolving Partnering
Final Observations
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Synopsis

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