ServiceNow Turns the Spotlight on its Customers, Advocates of the 'Service Revolution'
ServiceNow held its annual customer-centric event, NowForum, in London in late October 2016. The main highlights were the expansion of its existing cloud platform into three strategic service offerings — customer service management (CSM), security, and Internet of Things — alongside many customers' stories of successful IT transformation. ServiceNow's offerings encompass a broad portfolio of cloud-based IT service management products that sit between the enterprise front-end and back-end systems, automating workflows across departmental functions (e.g., legal, facilities, finance, marketing, IT). Born as an IT service management (ITSM) specialist, ServiceNow is expanding into strategic areas of growth, including IT operations management (ITOM), business management, and applications development platforms.
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