Samsung Gives Up on the Note 7: What Happens Next?
This IDC Insight walks through the myriad of near- and long-term impacts the recall of Samsung's Note 7 will have on both Samsung and the broader mobile industry. After spending all of September and almost two weeks in October trying to solve Note 7's exploding batteries, on October 11, 2016, Samsung announced that it would permanently halt the sale and production of the Note 7. According to IDC, Samsung made the right decision pulling the Note 7 from the market. However, there is a great deal of uncertainty around what this situation will do to Samsung's brand status and the company's leading share in the smartphone market. The company's response in the next few months will be critical to its path to recovery.
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