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SAP Marketing Cloud: A Windfall of AI for Marketers

SAP Marketing Cloud: A Windfall of AI for Marketers

This IDC Vendor Profile assesses SAP Marketing Cloud with respect to the AI-enabled use cases currently in market, its road map, and its platform for enabling partners and customers to leverage its AI platform in its marketing applications.


IDC Opinion
In This Vendor Profile
Situation Overview
Company Overview
Company Strategy
Use Cases for AI in Marketing
AI Development Platform
Future Outlook
Essential Guidance
Advice for SAP
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