SAP's Approach to Balancing Business Model Flexibility and Simplicity
This IDC study examines the ways in which complexity is introduced into the purchase and ongoing management of software licenses, and it discusses approaches for removing or mitigating this. This study also profiles SAP's ongoing efforts to simplify pricing across the company's portfolio while maintaining the flexibility that is required by many of SAP's customers."Some of a customer's most formative experiences with a software firm as well as most of their ongoing interactions with each other are centered on contract terms and pricing," said Amy Konary, research vice president for Software Licensing and Pricing with IDC. "While some software producers accept the complexity of their licensing approach as an unfortunate but necessary outcome of flexible business practices, SAP is determined to address it."