Market Research Logo

SAP's Approach to Balancing Business Model Flexibility and Simplicity

SAP's Approach to Balancing Business Model Flexibility and Simplicity

This IDC study examines the ways in which complexity is introduced into the purchase and ongoing management of software licenses, and it discusses approaches for removing or mitigating this. This study also profiles SAP's ongoing efforts to simplify pricing across the company's portfolio while maintaining the flexibility that is required by many of SAP's customers."Some of a customer's most formative experiences with a software firm as well as most of their ongoing interactions with each other are centered on contract terms and pricing," said Amy Konary, research vice president for Software Licensing and Pricing with IDC. "While some software producers accept the complexity of their licensing approach as an unfortunate but necessary outcome of flexible business practices, SAP is determined to address it."


IDC Opinion
In This Study
Situation Overview
A Delicate Balance
Software Pricing Complexity
SAP Simplification Process
Simplification Initiative Timeline and Results
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report