Rubrik's New Alliance Play with Microsoft to Drive Expanded Business Opportunities

Rubrik's New Alliance Play with Microsoft to Drive Expanded Business Opportunities

This Market Note examines the recent announcement between Microsoft and Rubrik, in which in return for an equity stake in Rubrik, Microsoft is able to directly sell the Rubrik offering into Microsoft's customer base. The relationship fills a niche for Microsoft, particularly around zero trust and combatting ransomware. For Rubik, this opens many enterprise-level sales opportunities. IDC see this announcement as a significant win for Rubrik.

Please Note: Extended description available upon request.


Executive Snapshot
In This Market Note
IDC's Point of View
The Elephant in the Room
Responsibility for Data and Content
Partnering for Success
Kick-Starting the Relationship
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Synopsis

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