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The New Role of CRM in a Social and Data-Driven World

The New Role of CRM in a Social and Data-Driven World

This IDC Insight provides an overview of the changing role of CRM applications in an increasingly social world. The role of social business and social analytics tools will be examined from an overall market perspective, and New Zealand and Australia-specific research findings will be discussed.


IDC Opinion
In This Insight
Situation Overview
Marketing and Customer Service Are Converging; CRM Has Evolved
Data-Driven Intelligence
Future Outlook
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