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From Risk Management to Customer Analytics: Canadian Tire Financial Services Transforms Itself into a Data-Driven Organization

From Risk Management to Customer Analytics: Canadian Tire Financial Services Transforms Itself into a Data-Driven Organization

This IDC Buyer Case Study highlights the adoption of advanced analytics software by CTFS in the areas of credit risk management and customer analytics. This document discusses CTFS' use of SAS' advanced analytics applications and describes the firm's experience in deploying and using the technology. It includes the business rationale behind the decision to implement SAS' solutions, the results attained through various implementations, and future plans.


IDC Opinion
In This Buyer Case Study
Situation Overview
Organization Overview
Challenges and Solution
Managing Risk with SAS "Enterprise Miner"
Engaging with Customers in Real Time
Vendor Selection and Implementation
Why SAS?
Challenges
Results
Future Outlook
Essential Guidance
Actions to Consider
Advice for Profiled Vendor
Advice for Profiled Buyer
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