Ricoh ConvergX 2018: Navigating a Changing Market with a New Strategy
This IDC Market Perspective provides an overview of Ricoh's ConvergX event, a dealer conference held from June 25 to 28 at the Bellagio in Las Vegas, Nevada, bringing in more than 220 dealerships and over 800 dealer attendees. Including Ricoh employees, industry analysts, and expo partners, there were over 1,200 attendees at the event. This IDC Market Perspective provides details regarding Ricoh's 2017 business performance, product highlights from the expo, and Ricoh's strategy for driving future growth."The timing of ConvergX was important for Ricoh considering market reaction to the firm's recent operational and financial struggles," said Robert Palmer, research vice president, Imaging, Printing, and Document Solutions, "Moving from a hardware-centric model to the solutions- or services-led model is not new, and Ricoh certainly faces challenges as it looks to move dealers into B2B workflow services and solutions."