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Public WiFi: Which Way for Africa?

Public WiFi: Which Way for Africa?

This IDC Insight looks at public WiFi adoption trends across Africa and analyzes how service providers and business owners can maximize WiFi opportunities to achieve and maintain sustainability of the service. The study begins with a brief overview of the current status of public WiFi across the continent, then looks at its key drivers and challenges. The report concludes by providing insights into how WiFi providers can successfully deploy the service.

IDC Opinion
In This Insight
Situation Overview
Drivers of Digital Services
WiFi Device Explosion
Big Data and Analytics
Inhibitors to the Growth of Public WiFi
High Internet Cost
Poor Quality of Service
Freemium Expectations
Future Outlook
Essential Guidance
Ensuring Excellent Connectivity and User Experience
Avoiding Positioning Public WiFi as a Standalone Service
Targeting Gated Estates and Universities
Business Owners Focusing On User Analytics
Advertising and Partnership with OTT Providers

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