Pitney Bowes: A Century-Old Company at the Forefront of Innovation
This IDC Flash discusses the highlights of the Pitney Bowes Industry Analyst Summit APAC, held in Sydney on June 3–4, 2015. The summit's proceedings revolved around the company's focus on its brand and go-to-market transformation. IDC believes the messaging of Pitney Bowes' digital commerce solutions has greatly improved with its recent reorganization, rebranding, and renewed vision that have in turn led to messaging that is much simpler and clearer. The five highlighted business pillars intend to showcase the unique differentiation of Pitney Bowes that combines digital and physical solutions to enable success for its clients as it digitizes their businesses through the convergence of people, machines, things, and logistics.Please Note: Extended description available upon request.