Perspective: Watson Personality Insights in Action — Its Read on Presidential Candidates' Personalities
This IDC Retail Insights Perspective examines a new class of cognitive/AI software — natural language processing analytics focused on understanding the personality behind unstructured text. That personality might be any public or social figure, a brand, or some form of commercial speech. In this instance, we had IBM Watson Personality Insights assess the personalities of the Democratic and Republican presidential nominees by applying linguistic analytics and personality theory to their convention acceptance speeches. We recount Watson's findings, identify important caveats, and assess how this type of analysis can help retailers improve their brand voice, customer interactions, and B2B corporate communications.
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