Perspective: True Fit Makes Sure the Suit Fits — A Good Fit for Big Data
This IDC Retail Insights Perspective looks at how the start-up vendor True Fit is applying advanced machine learning-based big data and analytics, in a collaborative model engaging shoppers, to address one of the most difficult problems in omni-channel apparel and footwear retail — shoppers' fear of buying a garment with an unflattering fit. Poor fit drives returns, adds costs and complexity, and depresses customer satisfaction and sales. The company brings data and computer science, software engineering, and app design acumen to address this problem. With a straightforward business model and compelling value proposition, the company's synergistic ecosystem of retailers, brands, and consumers is expanding rapidly.