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Perspective: Sales and Marketing Analytics in Consumer Products

Perspective: Sales and Marketing Analytics in Consumer Products

This IDC Manufacturing Insights Perspective examines current adoption patterns and the roles that sales and marketing analytics play in critical business initiatives for consumer products manufacturers.

Please Note: Extended description available upon request.


In This Perspective
Essential Guidance
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Related Research
Table: Selected Analytics Efforts in Consumer Products Industry
Figure: Adoption of Analytics in Consumer Products Industry

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