Perspective: Product and Services Experiences and Expectations of Canadian Bank Clients in a Digital World
This IDC Financial Insights Perspective looks at how Canadians use various financial institution (FI) products and services and their level of satisfaction with these solutions. Data was obtained via an online survey involving 1,002 respondents. The results provide a good overview of Canadians' perception of the state of financial services in Canada. There are two other documents in this series: Perspective: Demographic and Technology Personas of Canadian Bank Clients in a Digital World (IDC Financial Insights #CA40484416, forthcoming) and Perspective: Payment Processes for Purchases and Bills — Canadian Bank Clients' Experiences and Expectations in a Digital World (IDC Financial Insights #CA41214016, forthcoming).