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Perspective: Product and Services Experiences and Expectations of Canadian Bank Clients in a Digital World

Perspective: Product and Services Experiences and Expectations of Canadian Bank Clients in a Digital World

This IDC Financial Insights Perspective looks at how Canadians use various financial institution (FI) products and services and their level of satisfaction with these solutions. Data was obtained via an online survey involving 1,002 respondents. The results provide a good overview of Canadians' perception of the state of financial services in Canada. There are two other documents in this series: Perspective: Demographic and Technology Personas of Canadian Bank Clients in a Digital World (IDC Financial Insights #CA40484416, forthcoming) and Perspective: Payment Processes for Purchases and Bills — Canadian Bank Clients' Experiences and Expectations in a Digital World (IDC Financial Insights #CA41214016, forthcoming).


In This Perspective
Key Findings
Methodology
Situation Overview
Primary Financial Institution
Financial Products Use and Source
Clients' Level of Satisfaction with Their Primary FI
How Clients Interface With Their FI
Ways FI Clients Acquire Financial Products
Search for a Product
Preferred Method to Acquire a Product
Access to Deposited Funds
Canadian Digital Consumers
Essential Guidance
Learn More
Related Research
Appendix: Responses from Clients of Specific Financial Institutions
Satisfaction Scores
Access FI Products and Services
Use of Online and Mobile Banking
Ways FI Clients Acquire Financial Products

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