Perspective: Predicting Market Success in the Life Science Genomics Space
This IDC Health Insights Perspective provides analyst insights on the growing market opportunities supporting the use of genomics in the life sciences. With the maturation of genomics in the shadow of the achievement of the $1,000 genome, opportunities to translate research advances in commercial market success are emerging. While the discovery of genome-specific insights that can translate directly into new treatments or companion diagnostics has received the most attention, there are business opportunities across the entire genomics process life cycle that are likely to concurrently grow and prosper over both the near and longer term. It is also clear that not all efforts will succeed in the end, and an assessment of key drivers can help separate the likely winners from the losers.