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Perspective: Outside-In Analytics — Market, Competitor, and Customer Insight for Better Planning, Assorting, and Buying

Perspective: Outside-In Analytics — Market, Competitor, and Customer Insight for Better Planning, Assorting, and Buying

This IDC Retail Insights Perspective steps off from our recent assessment that vendor applications are ushering in a long-awaited and sorely needed golden era of assortment planning capabilities. Against this backdrop, this Perspective examines the case for outside-in analytic services that are emerging to complement traditional assortment planning means and methods. We examine the implications of swelling data lakes and white water rapids as well as the promise of transformational and incremental approaches to outside-in merchandise analytics. This Perspective concludes with brief descriptions of key technologies underlying transformational and incremental outside-in analytics and profiles two vendors exemplifying product intelligence and collective intelligence approaches to outside-in analytics.


In This Perspective
Dawn of a Golden Era in Assortment Planning
Emerging Outside-In Analytic Services
The Case for Outside-In Analytics
Emergence of Data Lakes and White Water Rapids
Classes of Outside-In Analytics: Transformational and Incremental
Product Intelligence and Collective Intelligence
It's Not About Crowdsourcing
Machine Learning and Cognitive Solutions
Exemplary Product Intelligence and Collective Wisdom Vendors
Product Intelligence: Ugam
Collective Intelligence: First Insight
Let Me Finish
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