Perspective: Outside-In Analytics — Market, Competitor, and Customer Insight for Better Planning, Assorting, and Buying
This IDC Retail Insights Perspective steps off from our recent assessment that vendor applications are ushering in a long-awaited and sorely needed golden era of assortment planning capabilities. Against this backdrop, this Perspective examines the case for outside-in analytic services that are emerging to complement traditional assortment planning means and methods. We examine the implications of swelling data lakes and white water rapids as well as the promise of transformational and incremental approaches to outside-in merchandise analytics. This Perspective concludes with brief descriptions of key technologies underlying transformational and incremental outside-in analytics and profiles two vendors exemplifying product intelligence and collective intelligence approaches to outside-in analytics.
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