Market Research Logo

Perspective: NRF 2016 — The BIG Show Gets Bigger and Better as Retailers Set Sights on Thriving in 2020 and Beyond

Perspective: NRF 2016 — The BIG Show Gets Bigger and Better as Retailers Set Sights on Thriving in 2020 and Beyond

This IDC Retail Insights Perspective provides a summary of the retail trends and technology investments that were made apparent at the annual National Retail Federation (NRF) "BIG Show" in January 2016. As retailers have fully accepted a new retail landscape, where the customer seeks convenience, choice, and experiences in all things, and the competitive landscape continues to be disrupted by the likes of HauteLook, Warby Parker, Uber, Under Armour (UA), and many others, retailers are fully embracing the need to transform how they go to market.


In This Perspective
Digital Transformation and Omni-Channel
Why Not Cloud First?
From Mobile First to All-Ways Mobile
The Value of Amplifying Marketing with Social Engagement and Analytics
Always Data Driven, with a Focus on Actionable Performance Improvements
Advances in Omni-Channel Retail Analytics
Surgical Precision Still Leaves Enterprise Trade-Off Analysis Wanting
Retailers Bullish on Cloud
Pricing and Merchandising Analytics
Shopper Analytics
Big Data and Machine Learning
How Process Improvements Produce Better Performance Indices
Think Smarter, Not Harder
"Practice Makes Permanent"
Embracing Change in the Industry
User Friendly Is Key
Preparing for the Future — Innovation, Agility, and Resiliency
Learn More
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report