Perspective: Manufacturing Industry Business Priorities Driving Product Innovation
This IDC Manufacturing Insights Perspective dives deeper into the 2015 Product and Service Innovation Survey data to look at the current and future challenges and plans for product life-cycle management (PLM) across industry.See the following report for the overall analysis on this survey: Methods and Practices: 2015 Product and Service Innovation Survey — Ensuring Quality Is the Primary Goal (IDC Manufacturing Insights #MI256998, June 2015).We aggregated responses from the 2015 Product and Service Innovation Survey into four industry "value chains," which enables us to view industry trends at a higher confidence level and see commonalities among related subsegments. Following are the descriptors of these value chains:Asset-oriented value chains (AOVCs) are characterized by large investments in property, plant, and equipment and are dealing with modest levels of variation in supply, manufacturing, and demand. AOVC includes the notable subsegments like commodity chemicals, diversified chemicals, specialty chemicals, metals, and pulp and paper. We had 49 respondents from the AOVCs.Brand-oriented value chains (BOVCs) are characterized by branded products that serve consumer markets and are mostly challenged by managing highly variable demand and aligning that demand with relatively steady supply. BOVC includes the notable subsegments like food and beverage, footwear and apparel, health and beauty, and household care. We had 52 respondents from the BOVCs.Engineering-oriented value chains (EOVCs) are characterized by segments that are driven by complex products that have fairly steady demand, but long engineering cycle and order books make it difficult to attenuate demand and supply variation. Product configuration complexity and designed/engineered-to-order nature further challenge efficiency. EOVC includes the notable subsegments like aerospace and defense, automotive, ship and rail building, and farm, construction, and industrial machinery. We had 122 respondents from the EOVCs.Technology-oriented value chains (TOVCs) have a physical flow of goods that are dictated by the iterating cycles of key underlying technology (e.g., processors) and can have high levels of variation in supply, manufacturing, and demand. TOVC includes the notable subsegments like passive electronic components, semiconductors, computing equipment, office equipment, telecommunications equipment, electronic manufacturing services, mobile devices, and consumer electronics. We had 107 respondents from the TOVCs.