Market Research Logo

Perspective: IoT, Beacon, and NFC Developments for Effective Customer Engagement

Perspective: IoT, Beacon, and NFC Developments for Effective Customer Engagement

This IDC Retail Insights Perspective explores the influence of emerging 3rd Platform ICT developments around the Internet of Things (IoT), Bluetooth low energy (BLE) beacons, and near field communications (NFC) on effective business-to-consumer (B2C) engagement opportunities through to 2016.

Nowhere is the value of such developments currently the subject of greater debate than among retailers and manufacturers. In brief, retailers and brands expect the latest ICT trends to:

  • Support the heterogeneous customer journey with consistent service and brand propositions
  • Meet complex cross-channel consumer demand
  • Increase operational visibility and accuracy
  • Optimize buying and fulfillment processes
  • Maximize service levels and margins

These goals make 3rd Platform technology developments and emerging vendor strategies in response to using IoT, beacons, and NFC of particular interest to retail companies that are looking beyond machine-to-machine (M2M) communications applications. Customer-facing and back-office investments in this space hold the potential benefits of greater operational efficiency and enhanced levels of customer engagement.


In This Perspective
Situation Overview
Assessing the Key Drivers
Technology Overview
Retail Consuming IoT
Market Trends
Deciding Where to Invest
Essential Guidance
Learn More
Related Research
Figure: Retail Tablet and eReader Spending by Region, 2013–2018
Figure: The New Customer Journey

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report