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Perspective: Improving the Consumer Experience for Millennials

Perspective: Improving the Consumer Experience for Millennials

This IDC Health Insights Perspective examines how millennials are different from members of the Generation X (Gen X) and baby boomer generations when it comes to interacting with healthcare organizations (HCOs). Born between 1980 and 2000, millennials have grown up in a time of rapid change, particularly in the area of technology. These digital natives have greater expectations for an omni-channel customer experience than their Gen X and baby boomer parents or grandparents.

Please Note: Extended description available upon request.

In This Perspective
Situation Overview
Millennials Are Health Conscious and Cost Sensitive
Millennials Prefer to Interact with HCOs Online
Millennials Want mHealth Apps
Millennials Value Convenience
Millennials Are Social — Online and in Person
Millennials Share Information — But Will End an HCO Relationship in the Event of a Breach
Essential Guidance
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