Perspective: IBM Amplifies Smarter Commerce
This IDC Retail Insights Perspective provides a review of Amplify, IBM Commerce's annual conference, held in May 2015. IBM Commerce hosted more than 3,700 customers, prospects, and business partners at Amplify, the newly minted moniker for what had been the annual Smarter Commerce conference, in sunny San Diego in mid-May. Private executive discussions, keynotes, and track sessions highlighted a renewed emphasis on analytics, customer engagement, and omni-channel commerce and introduced IBM Design Thinking, a galvanizing principle for user-centric application design — all undergirding the continued focus of the business unit on the merchandising, marketing, and fulfillment aspects of B2B and B2C commerce. Impressive as IBM Commerce strategy and the execution of these themes are, the company hasn't yet sparked any key synergy that better reflects ongoing coordination among IBM Commerce, IBM Watson, and IBM Analytics.Please Note: Extended description available upon request.