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Perspective: Future Trends in the Consumer Products Industry

Perspective: Future Trends in the Consumer Products Industry

This IDC Manufacturing Insights Perspective offers an "informal" view of the trends and predictions that we believe will characterize the consumer products industry over the next decade. At the end of every calendar year, IDC embarks on a series of IDC FutureScape documents that delineate 10 predictions across a number of domains and technology areas. Since we do not do a formal IDC FutureScape for specific subindustries within the manufacturing sector, this is our informal view of seven key trends that we believe are impacting and will impact the consumer products industry for many years to come.

Please Note: Extended description available upon request.

In This Perspective
Seven Key Trends for 2017
Over the Next Decade, 90% of the Industry Growth Will Be Captured by Those Companies That Successfully Engage Directly with Consumers
As Barriers to Entry Fall, Smaller "Lateral" Competitors Will Wrest 10–15 Share Points from Traditional and Established Large Enterprise Players Over the Next Five Years
Successful Businesses Will Adopt and Adapt Capabilities to Capitalize on the Growing "Front Edge" of the Consumer Products While Ensuring That the More Traditional Base Business Is Properly Supported
By 2019, a Third of Consumer Products Companies Will Have Benefited from Digital Transformation with the Remainder Held Back by Inflexible/Outdated Business Models, Processes, or Functional Structures
Within Five Years, the Majority of Large Consumer Products Companies Will Have Reached the Point of Trade Promotion Maturity Where They Can Leverage Sophisticated Optimization Tools
By 2020, the Contribution of New Products (Less Than Three Years in Market) to Overall Revenue Will Increase by 20 Percentage Points
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